Was Gillette’s recent controversial ad and $8billion dollar non-cash write down caused by clever marketing from the Dollar Shave Club?
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They made $48,000,000 from a 2 minute video… Here’s how!
How DropBox launched their brand with an animated video Let’s recap… In 2009 DropBox had developed their product and it was time to bring it to market. But they realised they had a big problem. Their product was confusing to 90% of their target market! And confused customers DO NOT BUY! So they decided to create a video… […]
No B.S. Guide To Increasing Demand For Small Businesses
Increase demand with these three marketing strategies for small businesses. Every business needs its own custom and appropriate approach to marketing. Here I outline my favorite three approaches to increasing sales in small businesses. Have a look and see which ideas suit you and your business! Strategy #1 – Direct Response Marketing Direct response marketing […]
FACEBOOK ADPOCALYPSE – BIG CHANGES TO FACEBOOK FOR BUSINESSES
FACEBOOK ADPOCALYPSE BIG CHANGES TO THE FACEBOOK ALGORITHM IN 2018 https://www.youtube.com/watch?v=IxiLteD94b0 Shortly after the turn of the new year Mark Zuckerberg announced some big changes to the Facebook algorithm. These changes will mean big changes to how businesses use Facebook. Mark called out the excess of brand contented in news feeds and the passive consumption […]