FACEBOOK ADPOCALYPSE

BIG CHANGES TO THE FACEBOOK ALGORITHM IN 2018

Shortly after the turn of the new year Mark Zuckerberg announced some big changes to the Facebook algorithm.

These changes will mean big changes to how businesses use Facebook.

Mark called out the excess of brand contented in news feeds and the passive consumption experience that Facebook has become for users.

Previously Facebook’s development team had focused on ‘helping users find relevant content’…

The new focus is to help users have ‘meaningful interactions’.

In the video I break down what this new Facebook change means for businesses.

I also expose two forms of communication that will be rocking it on Facebook in 2018.

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