How DropBox launched their brand with an animated video
Let’s recap…
In 2009 DropBox had developed their product and it was time to bring it to market.
But they realised they had a big problem.
Their product was confusing to 90% of their target market! And confused customers DO NOT BUY!
So they decided to create a video… But not just any video! They created the first official animated explainer video…
AND IT WORKED!
The new video overcame the confusion barriers and positioned DropBox as a ‘magical bottomless box’ for your computer.
And it played a critical role in boosting revenue to its first $48 million. (DropBox is now worth over $10 billion)
For the first three years of DropBox’s existence their homepage consisted of just a video and a button.
Below is DropBox’s original video…