How Dollar Shave Club Outplayed Gillette
Was Gillette’s recent controversial ad and $8billion dollar non-cash write down caused by clever marketing from the Dollar Shave Club?
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Welcome to our Trade Secrets Archive!
They made $48,000,000 from a 2 minute video… Here’s how!
How DropBox launched their brand with an animated video Let’s recap… In 2009 DropBox had developed their product and it was time to bring it
No B.S. Guide To Increasing Demand For Small Businesses
Increase demand with these three marketing strategies for small businesses. Every business needs its own custom and appropriate approach to marketing. Here I outline my
FACEBOOK ADPOCALYPSE – BIG CHANGES TO FACEBOOK FOR BUSINESSES
FACEBOOK ADPOCALYPSE BIG CHANGES TO THE FACEBOOK ALGORITHM IN 2018 https://www.youtube.com/watch?v=IxiLteD94b0 Shortly after the turn of the new year Mark Zuckerberg announced some big changes
Hilarious… Yet Very Insightful Promotional Video
Here is a promotional video made by a very smart marketing team that I found totally hilarious… and quite insightful when you take a deeper
How to make a stunning product promotional video using your smart phone
Recently I had the opportunity to create an article for the great folks at Ecwid (the shopping cart platform). I shared 6 tips on how
How Pixar Makes You Cry… And how this secret can increase your sales
Humans are emotional! And buying is an incredibly emotional experience… This is where most people go completely wrong with selling. We get hung up on “statistics”
How to make a product video – 5 Tips for making better product videos
73% of consumers are more likely to make a purchase after watching a video about your product… So why not help your customer make a
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