Humans are emotional! And buying is an incredibly emotional experience…
This is where most people go completely wrong with selling.
We get hung up on “statistics” and “logical reasons” for buying our products…
And we forget that our customers are people… People who have hopes, fears and dreams.
And who are controlled by their emotions.
The fact is…
Purchasing decisions are made based on “emotions” far more than “logical reasons” and “statistics”.
I believe that it is a marketers job to help people.
If you have a product that will improve someones life then you have a responsibility to bring that product to that person!
However, getting our message through to the people who need our products requires more than just hammering your customer with logical reasons and statistics.
It requires listening, genuine care and empathy.
Does your customer feel understood, empowered and felt?
One way to do this is to present your product and its value in a true and relatable story.
A story that your prospective customer can relate to, that shows the value of your product and also shows that you “understand” your customer.
This is a quick peek into how music can help to tell your story and how it can be used to touch your prospective customers emotions.
This is just one layer that makes up a powerful promotional video… But it is a very powerful one!
If you’re interested in using video to promote your business but have better things to do with your time than learn editing software, send me an email at stephen@millsmotion.com
(I can craft the perfect promotional video for you!)
Shout out to the Sideways YouTube channel for creating this video. He has some other insightful videos about music and our minds that I recommend checking out.
We don’t all have massive Pixar sized budgets…
However I have discovered a program that lets me easily create custom music for all of my videos. And I don’t even need to be musical to use it.
It is called Filmstro.
And it lets you create your own music track by just adjusting three controls.
The “momentum”, the “depth” and the “Power”.
Now I use it on all of my projects, it sounds so much better than your usual stock music!
I like it so much that I spoke to the team at Filmstro to arrange a special discount just for my readers.
15% off all annual licenses when you use the coupon code MILLSMOTION_ANN
I do not receive any commissions from Filmstro, I just wanted to share it with you because it is such a helpful tool 🙂
Check it out at https://filmstro.com/