Here is a promotional video made by a very smart marketing team that I found totally hilarious… and quite insightful when you take a deeper look at the sales tactics that are at play behind the humour. So what makes it such a powerful promotional video? Was it the fancy camera they used to film […]

Recently I had the opportunity to create an article for the great folks at Ecwid (the shopping cart platform). I shared 6 tips on how to create a product promotional video using just the smart phone in your pocket. We cut the article short and focused on how to FILM a product promotional video on […]

Humans are emotional! And buying is an incredibly emotional experience… This is where most people go completely wrong with selling. We get hung up on “statistics” and “logical reasons” for buying our products… And we forget that our customers are people… People who have hopes, fears and dreams. And who are controlled by their emotions. The […]

Which type of promotional video will get the best results for your business? The Promotional Video Formula For Getting Instant Results https://www.youtube.com/watch?v=EpR3-6uqH9g   Subscribe to download the 7 step promotional video formula PDF. Including my 5 instant sales motivators.